Many people use Alexa to know the ranking of a web. There are many pros and cons. But if your business is focused on the internet, you need to know much how Alexa works.

As far as I know, Alexa recorded a visit to a web site from which our Toolbar installed on browsers such as Firefox and IE. Suppose we open a web site using a browser without installing the Alexa toolbar, it will not be recorded by Alexa. But with a browser that has been Alexa Toolbar installed, then Alexa will be recorded.

Actually, the toolbar is an agent software which will record and transmit to alexa server, any sites that we open. For accuracy, it is difficult to say very accurate. 

One web site had calculated that the amount Internet users who install the Alexa toolbar, less than 1%. But many people think that the only way to determine a site’s popularity ranking web only from Alexa. It’s not wrong. Beside Alexa, people rarely know. But actually
there is another website we can use, such as:
1. Google Adplanner
2. Google PageRank
3. Alexa
4. Yahoo Site Explorer
5. Compete
6. Quantcast
7. Feed Compare
8. Popuri.us
9. Socialmeter
10. Tweetvolume
11. Quarkbase
12. Blogpulse Profile
13. Technorati Blogging Central
14. Statbrain
15. Cubestat
16. dnScoop
17. Websiteoutlook
18. Yourwebsitevalue.com

So actually quite a lot of tools that can be used to determine the popularity of a site web. Stay where we want to exploit that. In addition there is a more precise again that is installing the application itself or using the tools there is some utility we can use:
1. Google Analytic
2. Piwik
3. Webalizer
4. Analog
5. Et cetera

Then what if we are in the Alexa ranking down or up? What are the implications? As an explanation previously there are many tools commonly used by companies that focus on the internet or portals that many tools. To determine the most valid or accurate, simply refers to the file your own web server logs.

For example in one case, we looked down on Alexa pageview, we compare with our log files. Log file in question is real or visitor who accessed yourportal.com. There are IP addresses of data accessed, what time, what the date accessed, what pages on click, how long and others.

So when we showed our log files there is an increase pageview or visitors, say 10%,
means that our real rose 10%. But if the Alexa fell 10%, meaning who accessed this site (which is its own alexa toolbar) is also down 10%. So once again we are the benchmark log file that is 100% accurate.

Advertisers, observers and practitioners must find ways simple. Anyone can access Alexa, so as to appear, that’s the most valid data. Then why do people refer to there? Because the log files belonging to a web site is the personal rights of the owner. 

Certainly do not want other people know what kind of real. For example, if a website visitor wants to say IP 10 million visitors per month. Is not that true? Log file it should be seen first. Could have
only 500 thousand or 1 Million IP per month. Alexa clear comparative data that is open so anyone only.

By knowing the methodology and how to work the Alexa already explained earlier, been unclear that the addition of users with different IP and clicking on the number who accessed the article or news in yourportal.com, meaning there is no way other than to innovate.

Many people think with a quick way to use the software, it also detects Alexa the weaknesses of previous systems and software to fix their engines so that more real close.

There are several strategies
    1. Layout / Web Design
    2. Speed access to your server
    3. Number of news / articles posted per day
  4. Additional channels or new services.

Let’s break down some bullet points above

a. Web Design of the web portal
For layout / web design yourportal.com is vital parameters. We know, usually accessed thinking only 6 seconds to decide whether a web site worth the click further. If we could create something that is attractive in the eyes of them, they will follow up. It is also important for yourportal.com who accessed the first time see this site.

b. Access Speed
User yourportal.com currently approximately 90% came from local sources. Location is right on the server
Indonesia and the ISP must have a very fast link to the IIX (Indonesia Internet Exchange where all the ISP’s peering in Indonesia). Today large ISPs have been using speed for 1 Gbps or 1000 Mbps to connect to the IIX. In comparison, home Internet access is usually uses only 0.3 Mbps.

The second, a server at the colocation server architecture should be optimized so that the customer as soon as possible reading news on the web. This means that once they click, if you can in 1 – 2 seconds already show what they submit. By the terms of their access to the internet no problem. Third, the architecture, the server needs to be regulated again functioning load Balancer, primary and slave databases, cluster database, web server. It aims to make the user very quickly when yourportal.com access.

c. Total news posted daily

d. Additional unique channels and services